Shopify CRO Advisor
Conversion rate optimization for Shopify and Shopify Plus stores. I run senior CRO programs that prioritize the few changes that actually move revenue.
What I offer
Shopify CRO audit
Two-week diagnostic with prioritized roadmap.
CRO program leadership
Monthly engagement leading your CRO backlog.
Checkout & payments
Specialized work on Shopify checkout extensibility.
How I think about it
Conservative on test count, aggressive on hypothesis quality. Fewer tests, bigger swings.
Process
1. Audit
Two-week diagnostic of analytics, funnel, PDP, cart, checkout.
2. Roadmap
Prioritized backlog with revenue-impact hypotheses.
3. Program
Monthly cadence of hypothesis writing and results review.
Fit
Who this is for
Shopify Plus brands above $2M GMV and agencies wanting a CRO principal on call.
Who this is not for
Stores in early-traction validation, or teams looking for a test-builder.
Frequent questions
- Advisor vs CRO agency?
- Advisor brings senior judgment and roadmap ownership without billing for implementation hours.
Book the audit
Two weeks. A prioritized roadmap. Real revenue hypotheses. Then we decide if a program makes sense.